Event sponsorship factors towards purchasing intention / Nur Farhana Mohd Sah ... [et al.]

• Main Authors: Mohd Sah, Nur Farhana, Wan Abdul Ghani, Wan Soraya, Abd Majid, Nurlisa Aina, Mohd Abas, Mohd Khalid
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA 2020
• Subjects: Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/40702/1/40702.pdf; http://ir.uitm.edu.my/id/eprint/40702/; https://jibe.uitm.edu.my
• Institution: Universiti Teknologi Mara

This study was conducted using empirical data to examine objectives by adopting the perception of attendees towards sponsors. Three distinct forms based on Tomalieh (2016) which proposed the relationship between brand knowledge, event sponsor-fit and attitude towards events to purchase intention was...