The relationship between consumer behavior and food labelling effectiveness: moderating effect of consumer motivation / Maznah Wan Omar … [et al.]

• Main Authors: Wan Omar, Maznah, Zakaria, Azfahanee, Mohd Ali, Mohd Noor, Syed Ahmad Alhady, Syed Mohammed Alhady
• Format: Research Reports
• Language: English
• Published: 2011
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/42602/1/42602.pdf; http://ir.uitm.edu.my/id/eprint/42602/
• Institution: Universiti Teknologi Mara

Majority of consumers consider food labelling to be very important component of their lifestyle and regard nutrition as a positive attribute to the food products. Therefore, food labelling has to be informative and attractive in order to grab’s consumer’s attention. As such, labels are part of the i...