The relationship between consumer behavior and food labelling effectiveness: moderating effect of consumer motivation / Maznah Wan Omar … [et al.]

Majority of consumers consider food labelling to be very important component of their lifestyle and regard nutrition as a positive attribute to the food products. Therefore, food labelling has to be informative and attractive in order to grab’s consumer’s attention. As such, labels are part of the i...

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Main Authors:	Wan Omar, Maznah, Zakaria, Azfahanee, Mohd Ali, Mohd Noor, Syed Ahmad Alhady, Syed Mohammed Alhady
Format:	Research Reports
Language:	English
Published:	2011
Subjects:	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/42602/1/42602.pdf http://ir.uitm.edu.my/id/eprint/42602/
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Institution:	Universiti Teknologi Mara
Language:	English

id	my.uitm.ir.42602
record_format	eprints
spelling	my.uitm.ir.426022021-05-19T03:57:43Z http://ir.uitm.edu.my/id/eprint/42602/ The relationship between consumer behavior and food labelling effectiveness: moderating effect of consumer motivation / Maznah Wan Omar … [et al.] Wan Omar, Maznah Zakaria, Azfahanee Mohd Ali, Mohd Noor Syed Ahmad Alhady, Syed Mohammed Alhady Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Majority of consumers consider food labelling to be very important component of their lifestyle and regard nutrition as a positive attribute to the food products. Therefore, food labelling has to be informative and attractive in order to grab’s consumer’s attention. As such, labels are part of the information set used by consumers in making product-purchasing decisions. 2011-05 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/42602/1/42602.pdf ID42602 Wan Omar, Maznah and Zakaria, Azfahanee and Mohd Ali, Mohd Noor and Syed Ahmad Alhady, Syed Mohammed Alhady (2011) The relationship between consumer behavior and food labelling effectiveness: moderating effect of consumer motivation / Maznah Wan Omar … [et al.]. [Research Reports] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
spellingShingle	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Wan Omar, Maznah Zakaria, Azfahanee Mohd Ali, Mohd Noor Syed Ahmad Alhady, Syed Mohammed Alhady The relationship between consumer behavior and food labelling effectiveness: moderating effect of consumer motivation / Maznah Wan Omar … [et al.]
description	Majority of consumers consider food labelling to be very important component of their lifestyle and regard nutrition as a positive attribute to the food products. Therefore, food labelling has to be informative and attractive in order to grab’s consumer’s attention. As such, labels are part of the information set used by consumers in making product-purchasing decisions.
format	Research Reports
author	Wan Omar, Maznah Zakaria, Azfahanee Mohd Ali, Mohd Noor Syed Ahmad Alhady, Syed Mohammed Alhady
author_facet	Wan Omar, Maznah Zakaria, Azfahanee Mohd Ali, Mohd Noor Syed Ahmad Alhady, Syed Mohammed Alhady
author_sort	Wan Omar, Maznah
title	The relationship between consumer behavior and food labelling effectiveness: moderating effect of consumer motivation / Maznah Wan Omar … [et al.]
title_short	The relationship between consumer behavior and food labelling effectiveness: moderating effect of consumer motivation / Maznah Wan Omar … [et al.]
title_full	The relationship between consumer behavior and food labelling effectiveness: moderating effect of consumer motivation / Maznah Wan Omar … [et al.]
title_fullStr	The relationship between consumer behavior and food labelling effectiveness: moderating effect of consumer motivation / Maznah Wan Omar … [et al.]
title_full_unstemmed	The relationship between consumer behavior and food labelling effectiveness: moderating effect of consumer motivation / Maznah Wan Omar … [et al.]
title_sort	relationship between consumer behavior and food labelling effectiveness: moderating effect of consumer motivation / maznah wan omar … [et al.]
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/42602/1/42602.pdf http://ir.uitm.edu.my/id/eprint/42602/
_version_	1701165825193410560

The relationship between consumer behavior and food labelling effectiveness: moderating effect of consumer motivation / Maznah Wan Omar … [et al.]

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