Service quality in hospitality industry: a study of homestay in Melaka / Nor Shahrina Mohd Rafien, Zunaidah Ab Hasan and Azhana Othman

• Main Authors: Mohd Rafien, Nor Shahrina, Ab Hasan, Zunaidah, Othman, Azhana
• Format: Research Reports
• Language: English
• Published: 2011
• Subjects: Melaka; Homestay; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/42649/1/42649.pdf; http://ir.uitm.edu.my/id/eprint/42649/
• Institution: Universiti Teknologi Mara

The development of homestay industry in Melaka as well as the others state in Malaysia is still new. A lot of promotion activities done by Ministry of Culture, Arts and Tourism to introduce this homestay programme to the inside and outside Malaysia. This study focused on the service quality in hospi...