A study on KOPEKS brand awareness among government employees in the district of Papar, Sabah / Priscelie Lisa John
Brand awareness is included in an important element to be as a success organization in order to compete with others organizations that have the same activities. The aim of this study was to investigate and study on KOPEKS brand awareness among government employees in the district of Papar, Sabah....
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/43264/1/43264.pdf http://ir.uitm.edu.my/id/eprint/43264/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |
| Summary: | Brand awareness is included in an important element to be as a success organization in
order to compete with others organizations that have the same activities. The aim of
this study was to investigate and study on KOPEKS brand awareness among
government employees in the district of Papar, Sabah. This study has focused on three
variables which are advertising, services, and benefits. The study sample was
composed of total respondents 176 in the government departments (federal, state, and
GLC) near to town of Papar. The result of factor analysis revealed two variables are
significant factors and only one variables not significant where the respondents have
knowledge and aware about KOPEKS. This research can provide management to get
information and recommendation how KOPEKS can increase the awareness among
government employees about KOPEKS services. |
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