A study on KOPEKS brand awareness among government employees in the district of Papar, Sabah / Priscelie Lisa John

• Main Author: John, Priscelie Lisa
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Branding (Marketing); Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction; Advertising campaigns
• Online Access: http://ir.uitm.edu.my/id/eprint/43264/1/43264.pdf; http://ir.uitm.edu.my/id/eprint/43264/
• Institution: Universiti Teknologi Mara

Brand awareness is included in an important element to be as a success organization in order to compete with others organizations that have the same activities. The aim of this study was to investigate and study on KOPEKS brand awareness among government employees in the district of Papar, Sabah. This study has focused on three variables which are advertising, services, and benefits. The study sample was composed of total respondents 176 in the government departments (federal, state, and GLC) near to town of Papar. The result of factor analysis revealed two variables are significant factors and only one variables not significant where the respondents have knowledge and aware about KOPEKS. This research can provide management to get information and recommendation how KOPEKS can increase the awareness among government employees about KOPEKS services.