Psychological compliance techniques for marketing sports product / Vincent Parnabas … [et al.]

Psychological compliance techniques for marketing sports product / Vincent Parnabas … [et al.]

The main purpose of this study is to identify the effectiveness of psychological compliance techniques approach to promote sports product to the customers. Therefore, this survey aims to determine the most preferred psychological techniques of promoting sports product. The instrument used for this s...

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Bibliographic Details
Main Authors: Parnabas, Vincent, Parnabas, Julinamary, Parnabas, Antoinette Mary, Mahamood, Yahaya, Fauzee, Mohd Sofian Omar, Haji Mohd Nor, Mohad Anizu
Format: Article
Language:English
Published: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED) 2018
Subjects:
Marketing
Branding (Marketing)
Online Access:http://ir.uitm.edu.my/id/eprint/43342/1/43342.pdf
http://ir.uitm.edu.my/id/eprint/43342/
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Institution: Universiti Teknologi Mara
Language: English

Internet

http://ir.uitm.edu.my/id/eprint/43342/1/43342.pdf
http://ir.uitm.edu.my/id/eprint/43342/

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