Psychological compliance techniques for marketing sports product / Vincent Parnabas … [et al.]

• Main Authors: Parnabas, Vincent, Parnabas, Julinamary, Parnabas, Antoinette Mary, Mahamood, Yahaya, Fauzee, Mohd Sofian Omar, Haji Mohd Nor, Mohad Anizu
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED) 2018
• Subjects: Marketing; Branding (Marketing)
• Online Access: http://ir.uitm.edu.my/id/eprint/43342/1/43342.pdf; http://ir.uitm.edu.my/id/eprint/43342/
• Institution: Universiti Teknologi Mara

The main purpose of this study is to identify the effectiveness of psychological compliance techniques approach to promote sports product to the customers. Therefore, this survey aims to determine the most preferred psychological techniques of promoting sports product. The instrument used for this s...