Assessing factors associated to social media adoption among salespeople of environmental services company in Malaysia / Siti Zaleha Sahak , Nazdrah Hashim and Razmuna Mohd Zaki

• Main Authors: Sahak, Siti Zaleha, Hashim, Nazdrah, Mohd Zaki, Razmuna
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED) 2019
• Subjects: Telemarketing. Internet marketing; Business communication. Including business report writing, business correspondence
• Online Access: http://ir.uitm.edu.my/id/eprint/43851/1/43851.pdf; http://ir.uitm.edu.my/id/eprint/43851/
• Institution: Universiti Teknologi Mara

There is an increasing trend of online purchasing among business-to-business organizations. This study focuses on one of the companies which operated in an environmental services industry in Malaysia. The study aims to assess any significant correlation between the salespeople' age, social medi...