PakCu 916: the entrepreneurial pursuit of two generations / Mohd Ali Bahari Abdul Kadir … [et al.]

PakCu 916: the entrepreneurial pursuit of two generations / Mohd Ali Bahari Abdul Kadir … [et al.]

This case study looks upon the entrepreneurship journey of PakCu and his second-generation successors in starting up their business called PakCu 916. From a mere roadside stall focusing on selling cut fruit (guava), they were able to expand to more than 400 outlets within a year. With yearly sales o...

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Bibliographic Details
Main Authors: Abdul Kadir, Mohd Ali Bahari, Rosly, Hardi Emrie, Rahim, Hardy Loh, Junid, Junainah, Mohd Lajin, Noor Faizah
Format: Article
Language:English
Published: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED) 2020
Subjects:
Planning. Business planning. Strategic planning
Industrial productivity
New business enterprises
Online Access:http://ir.uitm.edu.my/id/eprint/44096/1/44096.pdf
http://ir.uitm.edu.my/id/eprint/44096/
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Institution: Universiti Teknologi Mara
Language: English

Internet

http://ir.uitm.edu.my/id/eprint/44096/1/44096.pdf
http://ir.uitm.edu.my/id/eprint/44096/

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