Do Thai foods outshine Malaysian food locally and internationally? / Zulhan Othman ...[et al.]

• Main Authors: Othman, Zulhan, Salehuddin, Mohd, Hashim, Rahmat, Ibrahim, Shahariah
• Format: Article
• Language: English
• Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2009
• Subjects: Cooking; Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/44361/1/44361.pdf; http://ir.uitm.edu.my/id/eprint/44361/; https://www.jthca.org/
• Institution: Universiti Teknologi Mara

This empirical study investigated to what extent the local restaurant customers accept Thai food. In addition, this study also evaluated any changes in customers’ eating patterns of local cuisines. Restaurant customers in the Shah Alam area were selected as a sample. One notable finding was that res...