Factors affecting customer satisfaction in fast-food restaurant using fuzzy AHP : companies perspective / Nur Aqilah Hassan

• Main Author: Hassan, Nur Aqilah
• Format: Student Project
• Language: English
• Published: 2021
• Subjects: Consumer satisfaction; Fuzzy logic
• Online Access: http://ir.uitm.edu.my/id/eprint/44408/1/44408.pdf; http://ir.uitm.edu.my/id/eprint/44408/
• Institution: Universiti Teknologi Mara

The fast-food restaurant has become a popular type of restaurant in the current day. The expansion of the fast-food industry rapidly changes according to the demands of the customers to satisfy their needs. Thus, customers have many choices in terms of different kinds of fast-food restaurants to sat...