Case Study : In Saff Food Industries Sdn. Bhd. / Meriam Busyra Mohd Rusli

• Main Author: Mohd Rusli, Meriam Busyra
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Business. Business enterprises. General works, treatises, and textbooks; Cooking, Malay; Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/46445/1/46445.pdf; http://ir.uitm.edu.my/id/eprint/46445/
• Institution: Universiti Teknologi Mara

This study was focused on a company analysis regarding the technology entrepreneurship that related with In Saff Food Industries Sdn. Bhd. company. The company come with four products which are Kambing Perap Muzdalifah, Ayam BBQ Muzdalfah, Susu Kambing Muzdalifah and Rempah Nasi Arab Muzdalifah. All the information were gathered from the interviewed session with one of the board members of the company, Encik Mohd Fahmi Mohd Nawi, through whatsapp application. The information that was given including the information regarding the company, the weakness and strength of the company and the technology used by the company. This study also carried out a SWOT analysis and Consumer Trend Canvas which were very helpful to see the situation of the company in a bigger scale. There were also a few of recommendations for the solution of the company’s problems such as creating own website that the consumer can easily made the purchase and to purchase innovation machine that can help with the productivity of the company. Overall, this study was very helpful for both parties, for student and also for the company.