Factors affecting brand awareness of feminine hygiene products for libresse among UiTM Puncak Alam students / Nur Hanani Ab Rani

• Main Author: Ab Rani, Nur Hanani
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/46893/1/46893.pdf; https://ir.uitm.edu.my/id/eprint/46893/
• Institution: Universiti Teknologi Mara

Sanitary pads, tampons, feminine wash and wipes are some examples of feminine hygiene products. All females between the age of ten and fifty use some form of pads to prevent any leakages due to their monthly period. There have been increasing cases of disease contacted by females when they are not taking proper care of their private parts. The disease occurred partly due to using unhygienic female products such as low-quality sanitary pads, tampons, wipes and feminine wash. As there are many brands of feminine hygiene product to choose from, each of the brands will have their own loyal customers. It is believed that many brands have marketed their feminine hygiene products (Libresse). The methods used are reliability analysis, Pearson correlation coefficient and regression analysis. There are (four) 4 independent variables and one (1) dependent are tested which are distribution, price, advertising, brand activation and brand awareness. Fifty respondents participated in this study and the researcher used convenience sampling as a sampling technique. The findings indicate price and advertising as significant towards the dependent variable.