Factors affecting brand awareness of feminine hygiene products for libresse among UiTM Puncak Alam students / Nur Hanani Ab Rani

• Main Author: Ab Rani, Nur Hanani
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/46893/1/46893.pdf; https://ir.uitm.edu.my/id/eprint/46893/
• Institution: Universiti Teknologi Mara

Sanitary pads, tampons, feminine wash and wipes are some examples of feminine hygiene products. All females between the age of ten and fifty use some form of pads to prevent any leakages due to their monthly period. There have been increasing cases of disease contacted by females when they are not t...