Importance of setting an effective target market Netherlands Maritime Institute of Technology / Nurul Atikah Eka

• Main Author: Eka, Nurul Atikah
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Marketing; Market segmentation. Target marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/49195/1/49195.pdf; https://ir.uitm.edu.my/id/eprint/49195/
• Institution: Universiti Teknologi Mara

Target market is a particular group of consumers at which a product or service is aimed (Google, 2018). Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose need and desires most closely...