Importance of setting an effective target market Netherlands Maritime Institute of Technology / Nurul Atikah Eka

Target market is a particular group of consumers at which a product or service is aimed (Google, 2018). Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose need and desires most closely...

Full description

Saved in:
Bibliographic Details
Main Author: Eka, Nurul Atikah
Format: Student Project
Language:English
Published: 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/49195/1/49195.pdf
https://ir.uitm.edu.my/id/eprint/49195/
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Teknologi Mara
Language: English
id my.uitm.ir.49195
record_format eprints
spelling my.uitm.ir.491952021-12-08T08:04:25Z https://ir.uitm.edu.my/id/eprint/49195/ Importance of setting an effective target market Netherlands Maritime Institute of Technology / Nurul Atikah Eka Eka, Nurul Atikah Marketing Market segmentation. Target marketing Target market is a particular group of consumers at which a product or service is aimed (Google, 2018). Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose need and desires most closely match your product or service offerings. It can be the key to attracting new business, increasing your sales, and making your business a success. 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/49195/1/49195.pdf ID49195 Eka, Nurul Atikah (2018) Importance of setting an effective target market Netherlands Maritime Institute of Technology / Nurul Atikah Eka. [Student Project]
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
Market segmentation. Target marketing
spellingShingle Marketing
Market segmentation. Target marketing
Eka, Nurul Atikah
Importance of setting an effective target market Netherlands Maritime Institute of Technology / Nurul Atikah Eka
description Target market is a particular group of consumers at which a product or service is aimed (Google, 2018). Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose need and desires most closely match your product or service offerings. It can be the key to attracting new business, increasing your sales, and making your business a success.
format Student Project
author Eka, Nurul Atikah
author_facet Eka, Nurul Atikah
author_sort Eka, Nurul Atikah
title Importance of setting an effective target market Netherlands Maritime Institute of Technology / Nurul Atikah Eka
title_short Importance of setting an effective target market Netherlands Maritime Institute of Technology / Nurul Atikah Eka
title_full Importance of setting an effective target market Netherlands Maritime Institute of Technology / Nurul Atikah Eka
title_fullStr Importance of setting an effective target market Netherlands Maritime Institute of Technology / Nurul Atikah Eka
title_full_unstemmed Importance of setting an effective target market Netherlands Maritime Institute of Technology / Nurul Atikah Eka
title_sort importance of setting an effective target market netherlands maritime institute of technology / nurul atikah eka
publishDate 2018
url https://ir.uitm.edu.my/id/eprint/49195/1/49195.pdf
https://ir.uitm.edu.my/id/eprint/49195/
_version_ 1718929470004396032