A comparative study on the determinants of non-business and business students entrepreneurship intention / Nurul Hidayana Mohd Noor … [et al.]

A comparative study on the determinants of non-business and business students entrepreneurship intention / Nurul Hidayana Mohd Noor … [et al.]

The purpose of this paper is to examine the factors that influence the entrepreneurship intention of undergraduate university students in Malaysia by making a comparative analysis among different groups of students. Employing a probability stratified disproportionate sampling, a total of 150 busines...

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Bibliographic Details
Main Authors: Mohd Noor, Nurul Hidayana, Yaacob, Mahazril ‘Aini, Ahmad Fuad, Nur Amira, Mustafar, Nor Aqlili Riana
Format: Article
Language:English
Published: Universiti Teknologi MARA 2021
Subjects:
Marketing
Market segmentation. Target marketing
Advertising
Online Access:https://ir.uitm.edu.my/id/eprint/49496/1/49496.pdf
https://ir.uitm.edu.my/id/eprint/49496/
http://myjms.mohe.gov.my/index.php/ABRIJ/issue/view/1190
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Institution: Universiti Teknologi Mara
Language: English

Internet

https://ir.uitm.edu.my/id/eprint/49496/1/49496.pdf
https://ir.uitm.edu.my/id/eprint/49496/
http://myjms.mohe.gov.my/index.php/ABRIJ/issue/view/1190

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