A comparative study on the determinants of non-business and business students entrepreneurship intention / Nurul Hidayana Mohd Noor … [et al.]

• Main Authors: Mohd Noor, Nurul Hidayana, Yaacob, Mahazril ‘Aini, Ahmad Fuad, Nur Amira, Mustafar, Nor Aqlili Riana
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA 2021
• Subjects: Marketing; Market segmentation. Target marketing; Advertising
• Online Access: https://ir.uitm.edu.my/id/eprint/49496/1/49496.pdf; https://ir.uitm.edu.my/id/eprint/49496/; http://myjms.mohe.gov.my/index.php/ABRIJ/issue/view/1190
• Institution: Universiti Teknologi Mara

The purpose of this paper is to examine the factors that influence the entrepreneurship intention of undergraduate university students in Malaysia by making a comparative analysis among different groups of students. Employing a probability stratified disproportionate sampling, a total of 150 busines...