ENT 530 Case Study: Alya's Dessert / Nur Atirah Zahrah Noor Alamshah

• Main Author: Noor Alamshah, Nur Atirah Zahrah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Business; Baking. Confectionery; Desserts, pies, and puddings. Pastry
• Online Access: https://ir.uitm.edu.my/id/eprint/53460/1/53460.pdf; https://ir.uitm.edu.my/id/eprint/53460/
• Institution: Universiti Teknologi Mara

Alya’s Dessert is a home-based business that focus in selling Shepherd Pies, offering decently priced yet delicious pies to the customer. This small business was started by Miss Nur Alya’s mother in 2018 after she had realized that both of her children, who during that time was UiTM students, are ne...