Superiority claims in advertisements: What you should know / Kamisah Hj Ariffin, Norazlan Anual

• Main Authors: Ariffin, Kamisah, Anual, Norazlan
• Format: Conference or Workshop Item
• Language: English
• Published: 2005
• Subjects: Marketing; Advertising; Methods. Outdoor advertising. Billboards. Posters
• Online Access: https://ir.uitm.edu.my/id/eprint/58478/1/58478.PDF; https://ir.uitm.edu.my/id/eprint/58478/
• Institution: Universiti Teknologi Mara

Advertising is an essential element in the marketing process. It plays the role in carrying out the promotion of a product. However, the development of technology has led to mass production of the same product brand, which in turn, has resulted in tough competition among the product manufacturers. T...