Superiority claims in advertisements: What you should know / Kamisah Hj Ariffin, Norazlan Anual

Advertising is an essential element in the marketing process. It plays the role in carrying out the promotion of a product. However, the development of technology has led to mass production of the same product brand, which in turn, has resulted in tough competition among the product manufacturers. T...

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Bibliographic Details
Main Authors: Ariffin, Kamisah, Anual, Norazlan
Format: Conference or Workshop Item
Language:English
Published: 2005
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/58478/1/58478.PDF
https://ir.uitm.edu.my/id/eprint/58478/
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Institution: Universiti Teknologi Mara
Language: English