Superiority claims in advertisements: What you should know / Kamisah Hj Ariffin, Norazlan Anual
Advertising is an essential element in the marketing process. It plays the role in carrying out the promotion of a product. However, the development of technology has led to mass production of the same product brand, which in turn, has resulted in tough competition among the product manufacturers. T...
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Main Authors: | , |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2005
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/58478/1/58478.PDF https://ir.uitm.edu.my/id/eprint/58478/ |
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Institution: | Universiti Teknologi Mara |
Language: | English |