Wood-Fired Oven Pizzeria / Muhammad Hakim Yusoff

• Main Author: Yusoff, Muhammad Hakim
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Food service; Restaurants, cafeterias, tearooms, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/58922/1/58922.pdf; https://ir.uitm.edu.my/id/eprint/58922/
• Institution: Universiti Teknologi Mara

This case study is for subject Fundamental of Entrepreneurship (ENT300). As a final year of Diploma of Public Administration’s student, I must complete a case study on entrepreneurship which is one of the subjects that I must passed to complete my diploma studies. Fundamental of Entrepreneurship’s subject is one of the subjects that important to every student in my opinion as this could expose students and gives us a quick review of the bigger world that awaits us in the future. This subject and this case study have taught the students about the business world. It helps the student to recognize, and evaluate the company backgrounds, company organizations, productions and problems that companies faces in the real world of business. For this case study, I have personally chosen Ikmal Burhanuddin and his business which is WOP Pizzeria Sdn. Bhd. to be my studies. Their uniqueness, creativity, hard work and passion had amused me to choose their business. There are many ways to gather information and resources to complete a case study. But, due to the Covid-19 Pandemic, students were advised to use other methods that are not involving a face-to-face interaction. So, I have decided to make an online interview using Instagram’s DM and through Whatsapps Messenger to gather information. I also gathered information about the company through the internet and even spare some of my times watching their interviews on the YouTube. I faced some difficulties at the beginning to contact the owner but after that, it is much easier for me to gather information from Mr. Ikmal. Throughout online interviews and spending time watching videos online, I gathered and learned about the company history, background, organization, products, and problems. I also noticed Ikmal Burhanuddin’s Personal Entrepreneur Characteristics (PECs) which are Sees and acts on opportunities, Persistence, Information seeking, Concern for high quality work, Commitment to work contract, and Self-confidence. Based on this case study, I believe that Mr. Ikmal and WOP Pizzeria is one of the underrated icons of entrepreneurship. He and his company have a lot of potential to grow bigger and bigger in the future and the spirits shown by himself and his employee will ensure that their Pizzeria will succeed.