A study on customer satisfaction on the quality of services provided by outlet business management Kemaman / Sharifah Anita Alsagoff Syed Ismail

• Main Author: Syed Ismail, Sharifah Anita Alsagoff
• Format: Student Project
• Language: English
• Published: 1998
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations; Consumer complaints. Complaint letters
• Online Access: https://ir.uitm.edu.my/id/eprint/59424/1/59424.pdf; https://ir.uitm.edu.my/id/eprint/59424/
• Institution: Universiti Teknologi Mara

Outlet Business Management (OBM) is one of the Telekom’s unit that responsibles to the segment of business and consumers who are subscribing business and residential fixed lines. In running their activities daily, there have been complaints from customers describing that they did not receive good ho...