Anggun Cotton Collection / Nur Izzahtul Husna Mohamad Nazam

• Main Author: Mohamad Nazam, Nur Izzahtul Husna
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Costume. Dress. Fashion; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion
• Online Access: https://ir.uitm.edu.my/id/eprint/59999/1/59999.pdf; https://ir.uitm.edu.my/id/eprint/59999/
• Institution: Universiti Teknologi Mara

The purpose of this paper is to demonstrate how a business emerges and grows from the beginning. That includes how to advertise or manage a business and to educate customers about the company's products by applying appropriate approaches. For instance, teaser techniques, soft-selling strategies, and hard-selling tactics. Firstly, this paper will outline the Go-Ecommerce registration and the background of the Anggun Cotton Collection firm. Anggun Cotton Collection is solely an online business that sells products through the social media application Facebook. Our company's target market is women and kids. Aside from that, our company focuses on clothing for ladies and youngsters. In this regard, the items we sell are made of high-quality materials and come at a fair price. Furthermore, each of our items has its unique variety of designs, patterns, and colours. The Anggun Cotton Collection business's organizational structure, mission, and vision were also highlighted in this report. Our mission is to provide high-quality cotton clothes for women and children at an affordable price, with a concentration on "baju kurung". Meanwhile, our company's vision is to be the customer's first option for women's and children's clothing. In addition, this is a drop shipping business. Subsequently, the specifications of our prices and items will also be revealed. Aside from that, the techniques employed by our company are also described in this report. At the end of this paper, prior to establishing a business, entrepreneurship knowledge is required. The same goes for the ability to market products using acceptable approaches. As a result, learning the subject principle of entrepreneurship (ENT 530) is critical because it can aid in the smooth operation of a business.