Anggun Cotton Collection / Nur Izzahtul Husna Mohamad Nazam

• Main Author: Mohamad Nazam, Nur Izzahtul Husna
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Costume. Dress. Fashion; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion
• Online Access: https://ir.uitm.edu.my/id/eprint/59999/1/59999.pdf; https://ir.uitm.edu.my/id/eprint/59999/
• Institution: Universiti Teknologi Mara

The purpose of this paper is to demonstrate how a business emerges and grows from the beginning. That includes how to advertise or manage a business and to educate customers about the company's products by applying appropriate approaches. For instance, teaser techniques, soft-selling strategies...