E-WOM in creating purchasing decisions on online hotel reservation / L.A. Wibowo ... [et al.]

• Main Authors: Wibowo, L.A., Dirgantari, P.D., Hurriyati, Ratih, Widjajanta, Bambang, Hijrianti, R.A.
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2020
• Subjects: Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Reservation systems
• Online Access: https://ir.uitm.edu.my/id/eprint/67498/1/67498.pdf; https://ir.uitm.edu.my/id/eprint/67498/; https://www.jthca.org/
• Institution: Universiti Teknologi Mara

The purpose of this research is to find out the influence of e-WOM towards purchasing decision on visitors of online hotel reservation sites in Indonesia. This research used cross sectional method and verification approach with survey explanatory method, and the sampling was 200 respondents. E- WOM...