The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian

The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian

The purpose of this study is to investigate the effectiveness of social media as marketing tools for entrepreneurs. The data for this research was collected from 200 participants in Kota Kinabalu and Papar area through online and direct. The results indicate that the social media effectiveness is li...

Full description

Saved in:
Bibliographic Details
Main Author: Casey Julian, Maydona
Format: Student Project
Language:English
Published: 2016
Subjects:
Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Telemarketing. Internet marketing
Product management
Market surveys. Including brand choice. Brand loyalty
Online Access:https://ir.uitm.edu.my/id/eprint/67744/1/67744.pdf
https://ir.uitm.edu.my/id/eprint/67744/
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Teknologi Mara
Language: English

Internet

https://ir.uitm.edu.my/id/eprint/67744/1/67744.pdf
https://ir.uitm.edu.my/id/eprint/67744/

Similar Items