The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian

The purpose of this study is to investigate the effectiveness of social media as marketing tools for entrepreneurs. The data for this research was collected from 200 participants in Kota Kinabalu and Papar area through online and direct. The results indicate that the social media effectiveness is li...

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Main Author:	Casey Julian, Maydona
Format:	Student Project
Language:	English
Published:	2016
Subjects:	Entrepreneurship. Risk and uncertainty Social aspects. Social marketing Telemarketing. Internet marketing Product management Market surveys. Including brand choice. Brand loyalty
Online Access:	https://ir.uitm.edu.my/id/eprint/67744/1/67744.pdf https://ir.uitm.edu.my/id/eprint/67744/
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Institution:	Universiti Teknologi Mara
Language:	English

id	my.uitm.ir.67744
record_format	eprints
spelling	my.uitm.ir.677442022-10-04T00:31:43Z https://ir.uitm.edu.my/id/eprint/67744/ The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian Casey Julian, Maydona Entrepreneurship. Risk and uncertainty Social aspects. Social marketing Telemarketing. Internet marketing Product management Market surveys. Including brand choice. Brand loyalty The purpose of this study is to investigate the effectiveness of social media as marketing tools for entrepreneurs. The data for this research was collected from 200 participants in Kota Kinabalu and Papar area through online and direct. The results indicate that the social media effectiveness is linearly related to the perceived usefulness and attitude towards use and the reason that entrepreneurs are using social media as their marketing tools. The research limitations are due to the time constraints and cost and also it is subjected to entrepreneurs only. 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/67744/1/67744.pdf The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian. (2016) [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Entrepreneurship. Risk and uncertainty Social aspects. Social marketing Telemarketing. Internet marketing Product management Market surveys. Including brand choice. Brand loyalty
spellingShingle	Entrepreneurship. Risk and uncertainty Social aspects. Social marketing Telemarketing. Internet marketing Product management Market surveys. Including brand choice. Brand loyalty Casey Julian, Maydona The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian
description	The purpose of this study is to investigate the effectiveness of social media as marketing tools for entrepreneurs. The data for this research was collected from 200 participants in Kota Kinabalu and Papar area through online and direct. The results indicate that the social media effectiveness is linearly related to the perceived usefulness and attitude towards use and the reason that entrepreneurs are using social media as their marketing tools. The research limitations are due to the time constraints and cost and also it is subjected to entrepreneurs only.
format	Student Project
author	Casey Julian, Maydona
author_facet	Casey Julian, Maydona
author_sort	Casey Julian, Maydona
title	The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian
title_short	The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian
title_full	The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian
title_fullStr	The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian
title_full_unstemmed	The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian
title_sort	effectiveness of social media as marketing tools for entrepreneurs / maydona casey julian
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/67744/1/67744.pdf https://ir.uitm.edu.my/id/eprint/67744/
_version_	1746213089868513280

The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian

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