Analyzing online marketing for contemporary snacks through Instagram using SIR Model / Nur Syazwani Atikah Mohd Hilmi and Noorzila Sharif

• Main Authors: Mohd Hilmi, Nur Syazwani Atikah, Sharif, Noorzila
• Format: Article
• Language: English
• Published: UiTM Cawangan Perlis 2022
• Subjects: Telemarketing. Internet marketing; Analysis
• Online Access: https://ir.uitm.edu.my/id/eprint/68846/1/68846.pdf; https://ir.uitm.edu.my/id/eprint/68846/; https://crinn.conferencehunter.com/index.php/jcrinn
• Institution: Universiti Teknologi Mara

During the implementation of the Movement Control Order (MCO), e-marketing became a favourable solution for sellers to interact with customers at home. Today, even though the MCO is no longer in existence, online shopping behaviours have become a new norm because of a long-term impact on the interac...