Assessing customer satisfaction towards service quality in the hospitality industry / Siti Rapidah Omar Ali ... [et al.]

• Main Authors: Omar Ali, Siti Rapidah, Norizan, Siti Norsuhaizam, Mohd Said, Nur Shafini, Mat, Khalid Amin, Jislan, Fatanah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2021
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/69319/1/69319.pdf; https://ir.uitm.edu.my/id/eprint/69319/; https://myjms.mohe.gov.my/index.php/intelek
• Institution: Universiti Teknologi Mara

It is proven true that the main subjects addressed by every service industry nowadays are service quality and customer satisfaction. Hence, virtuous customers' evaluation of services is crucial for the firms. Delivering good quality service is leading to attain today’s competitive environment....