Price dimensions as determinants of consumer satisfaction : a study in the beauty and health product of Wisma DCL Borneo / Aziemah Ahmat

Price dimensions as determinants of consumer satisfaction : a study in the beauty and health product of Wisma DCL Borneo / Aziemah Ahmat

The prime objective of this study is to examine the dimensionality of price satisfaction. A total of 100 DCL consumers from Sabah were taken as respondents. The results as analyzed by frequency distribution, descriptive statistic, reliability test, correlation coefficient and regression analysis. Th...

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Bibliographic Details
Main Author: Ahmat, Aziemah
Format: Student Project
Language:English
Published: 2013
Subjects:
Consumer satisfaction
Pricing
Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
Online Access:https://ir.uitm.edu.my/id/eprint/70095/1/70095.pdf
https://ir.uitm.edu.my/id/eprint/70095/
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Institution: Universiti Teknologi Mara
Language: English

Internet

https://ir.uitm.edu.my/id/eprint/70095/1/70095.pdf
https://ir.uitm.edu.my/id/eprint/70095/

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