A study on customer satisfaction towards online purchasing / Sheril Nina Nabilla Childs

• Main Author: Childs, Sheril Nina Nabilla
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Telemarketing. Internet marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/71900/1/71900.pdf; https://ir.uitm.edu.my/id/eprint/71900/
• Institution: Universiti Teknologi Mara

The primary goal of this research paper is to analyze the customer satisfaction towards online purchase at an electronic commerce website. The theoretical framework discusses about the factor on customer satisfaction. To understand the customer satisfaction level of online shoppers, we pursued with...