A study on customer satisfaction towards online purchasing / Sheril Nina Nabilla Childs

• Main Author: Childs, Sheril Nina Nabilla
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Telemarketing. Internet marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/71900/1/71900.pdf; https://ir.uitm.edu.my/id/eprint/71900/
• Institution: Universiti Teknologi Mara

The primary goal of this research paper is to analyze the customer satisfaction towards online purchase at an electronic commerce website. The theoretical framework discusses about the factor on customer satisfaction. To understand the customer satisfaction level of online shoppers, we pursued with collection of quantitative data with the help of survey. This research adopted a survey by using a questionnaire approach. Questionnaire is distributed to general public and student at the university to find their satisfaction towards online purchase. The research findings will provide an answer to customer satisfaction in online purchasing based on several variables such as experience, convenience and customer service. Recommendation for both consumers and companies will be figured out soon after the final analysis has been obtained.