Brand preferences between Apple and Samsung smartphone among UiTM students / Nurashikin Mohd Zaidi

• Main Author: Mohd Zaidi, Nurashikin
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: H Social Sciences (General); Cell phone services industry. Wireless telephone industry
• Online Access: https://ir.uitm.edu.my/id/eprint/73061/1/73061.pdf; https://ir.uitm.edu.my/id/eprint/73061/
• Institution: Universiti Teknologi Mara

This study aim to investigate how the factors such as product performances affect the choices of brand preferences between Apple and Samsung. Nowadays smartphone is a must have gadget especially for students, so there is a crucial need for the company to distinguish themselves from the competitors....