Brand preferences between Apple and Samsung smartphone among UiTM students / Nurashikin Mohd Zaidi
This study aim to investigate how the factors such as product performances affect the choices of brand preferences between Apple and Samsung. Nowadays smartphone is a must have gadget especially for students, so there is a crucial need for the company to distinguish themselves from the competitors....
Saved in:
Main Author: | |
---|---|
Format: | Student Project |
Language: | English |
Published: |
2015
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/73061/1/73061.pdf https://ir.uitm.edu.my/id/eprint/73061/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Universiti Teknologi Mara |
Language: | English |
Be the first to leave a comment!