Antecedents and consequence of green knowledge: a study of green cosmetics / Biru Ayu Maharani and Ayu Ekasari

This research aims to study the impact of cosmopolitanism, global self-identity and online communities on green knowledge as well as the effect of green knowledge on green trust. A total of 200 consumers of green cosmetics participated in the online survey. Data were analyzed using structural equati...

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Bibliographic Details
Main Authors: Maharani, Biru Ayu, Ekasari, Ayu
Format: Article
Language:English
Published: Universiti Teknologi MARA, Selangor 2022
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/74690/1/74690.pdf
https://ir.uitm.edu.my/id/eprint/74690/
https://myjms.mohe.gov.my/index.php/ABRIJ/
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Institution: Universiti Teknologi Mara
Language: English