Antecedents and consequence of green knowledge: a study of green cosmetics / Biru Ayu Maharani and Ayu Ekasari

• Main Authors: Maharani, Biru Ayu, Ekasari, Ayu
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Selangor 2022
• Subjects: Beauty, Personal; Personal health and hygiene. Including clothing, bathing, exercise, travel, nutrition, sleep, sex hygiene; Miscellaneous organic chemical industries
• Online Access: https://ir.uitm.edu.my/id/eprint/74690/1/74690.pdf; https://ir.uitm.edu.my/id/eprint/74690/; https://myjms.mohe.gov.my/index.php/ABRIJ/
• Institution: Universiti Teknologi Mara

This research aims to study the impact of cosmopolitanism, global self-identity and online communities on green knowledge as well as the effect of green knowledge on green trust. A total of 200 consumers of green cosmetics participated in the online survey. Data were analyzed using structural equati...