A study on customer behavior towards buying perfume and fragrance: a case study among government servant in Kota Bharu / Hatinah Abu Bakar... [et.al]
Lately, more lifestyle products were launched. As the economy grows stronger and purchasing power increases, consumers are more willing to indulge themselves. Hence, competitiveness in the beauty business is increasing and products are highly sought after. Many beauty and cosmetic co1npanies have st...
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| Main Authors: | , , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/75150/2/75150.pdf https://ir.uitm.edu.my/id/eprint/75150/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |