A study on customer behavior towards buying perfume and fragrance: a case study among government servant in Kota Bharu / Hatinah Abu Bakar... [et.al]

• Main Authors: Abu Bakar, Hatinah, Yusoff, Azahar, Ishak, Ismail, Wan Husin, Wan Zakiyatussariroh
• Format: Research Reports
• Language: English
• Published: 2009
• Subjects: Beauty, Personal; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
• Online Access: https://ir.uitm.edu.my/id/eprint/75150/2/75150.pdf; https://ir.uitm.edu.my/id/eprint/75150/
• Institution: Universiti Teknologi Mara

Lately, more lifestyle products were launched. As the economy grows stronger and purchasing power increases, consumers are more willing to indulge themselves. Hence, competitiveness in the beauty business is increasing and products are highly sought after. Many beauty and cosmetic co1npanies have st...