A study on the potential customer's awareness towards tour package offered by Perpel Travel and Tours Sdn. Bhd. Kota Bharu Branch / Kamilah Baharuddin

• Main Author: Baharuddin, Kamilah
• Format: Thesis
• Language: English
• Published: 2000
• Subjects: HE Transportation and Communications; Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Advertising
• Online Access: https://ir.uitm.edu.my/id/eprint/76796/1/76796.pdf; https://ir.uitm.edu.my/id/eprint/76796/
• Institution: Universiti Teknologi Mara

Advertising plays an important role in promoting product or services that the company offers. Advertising is responsible to create awareness of the company's services, then attract customer, increase the likelihood of keeping customers, and developing their loyalty. Planning an effective advertising media is a critical aspect of advertising management. It is because there is no single medium inherently good or bad. A good medium for one service may be poor medium for a another. Each media category has certain advantage and disadvantage that the company must consider in developing media strategy. Therefore, this research is study on the potential customer's awareness towards tour package offered by Perpel Travel & Tours Sdn. Bhd. Kota Bharu. It analyzed the level of effectiveness advertising that the company has practised in order to promote the tour package. In measuring the effectiveness of the advertising, several problems had been identified. The problem are; inappropriate media scelection, ineffective advertising media, unattractive advertisement, poor advertising plan, and no advertising specialize person.