Influential factors of utilising the Online Food Delivery (OFD) service among students at Dungun Campus, UiTM Terengganu branch / Mohd Hairi Jalis ... [et al.]

• Main Authors: Jalis, Mohd Hairi, Che Deraman, Nor Saadah, Ayub, Ayuni Nazihah, Hazlan, Nur ‘Aqilah, Abdul Latib, Nur Farrah Yasmin
• Format: Article
• Language: English
• Published: 2023
• Subjects: Business societies; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/81246/1/81246.pdf; https://ir.uitm.edu.my/id/eprint/81246/; https://e-ajuitmct.uitm.edu.my/v3/
• Institution: Universiti Teknologi Mara

With the rise of food delivery and on-the-go consumption, traditional food consumption and eating experiences have significantly transformed as consumer lives have grown more densely urbanized, increasingly busy, and more connected. Online food delivery (OFD) service is seen as one of the fastest gr...