Factors that influence the customer behaviour dining-out in restaurant during and post COVID-19 / Munirah Hamid … [et al.]

• Main Authors: Hamid, Munirah, Abdul Jalil, Norfarisya Izleen, Rosaidi, Rabiatul Atirah, Abd Ghani, Fatimah, Wan Abd Rahman, Wan Zuhaila
• Format: Book Section
• Language: English
• Published: Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2023
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/81804/1/81804.pdf; https://ir.uitm.edu.my/id/eprint/81804/; https://www.mic3st.com/
• Institution: Universiti Teknologi Mara

The global COVID-19 pandemic has caused a significant change in people's food behaviours and preferences. The purpose of this research is to identify the factors that affecting the restaurant customer behaviour and to investigate the most significant factors influencing the customer behaviour w...