Effects of self-congruity, satisfaction, and trust on value co-creation behaviour and loyalty of cooperative members’ / Yusman Yacob

• Main Author: Yacob, Yusman
• Format: Thesis
• Language: English
• Published: 2019
• Subjects: Cooperation. Cooperative societies
• Online Access: https://ir.uitm.edu.my/id/eprint/82246/1/82246.pdf; https://ir.uitm.edu.my/id/eprint/82246/
• Institution: Universiti Teknologi Mara

Value co-creation has received enormous attention by researchers over the past decades. Evidently, past research reveals that value co-creation is pivotal to the growth and survival of the service industry. While most recent studies focus on conceptualising value co-creation dimensions and its antec...