Investigating the factors influencing Generation-Y attitudes toward fast-food consumption in Ipoh City / Amy Nurnajwa Puhad ... [et al.]
Although there are various adverse effects that are already known, some fast food remains popular with consumers. The aim of this study was to investigate the factors that influence the attitudes of Generation Y towards fast food consumption in Ipoh City. The study focused on three main factors, nam...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Mara Cawangan Pulau Pinang
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/86275/1/86275.pdf https://ir.uitm.edu.my/id/eprint/86275/ http://ejssh.uitm.edu.my |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |