Investigating the factors influencing Generation-Y attitudes toward fast-food consumption in Ipoh City / Amy Nurnajwa Puhad ... [et al.]

• Main Authors: Puhad, Amy Nurnajwa, Ahmad Russlin, Elyssa Maisara, Mohd Khamis, Nor Farawahidah, Abu Bakar, Ahmad Redhuan, Ab Aziz, Wan Siti Nor Azma
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara Cawangan Pulau Pinang 2023
• Subjects: Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/86275/1/86275.pdf; https://ir.uitm.edu.my/id/eprint/86275/; http://ejssh.uitm.edu.my
• Institution: Universiti Teknologi Mara

Although there are various adverse effects that are already known, some fast food remains popular with consumers. The aim of this study was to investigate the factors that influence the attitudes of Generation Y towards fast food consumption in Ipoh City. The study focused on three main factors, nam...