Service quality in higher education in Malaysia: perception of undergraduate students in a Malaysian public university / Siti Rapidah Omar Ali ... [et al.]

• Main Authors: Omar Ali, Siti Rapidah, Md Shariff, Nor Alesha, Mohd Said, Nur Shafini, Mat, Khalid Amin
• Format: Article
• Language: English
• Published: 2018
• Subjects: Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/86634/1/86634.pdf; https://ir.uitm.edu.my/id/eprint/86634/; https://e-ajuitmct.uitm.edu.my/v3/
• Institution: Universiti Teknologi Mara

Service quality can be defined as the overall impression of customers towards weakness or excellence of service provided by an organization. It is a vital element that identifies the users’ satisfaction when using services whether it is as what they expected. The objective of this study is to identi...