Factors influencing of customers purchase intention of electronic deals (e-deals) in Kulai, Johor / Nur Ainulfitri Basir

• Main Author: Basir, Nur Ainulfitri Basir
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/87369/1/87369.pdf; https://ir.uitm.edu.my/id/eprint/87369/
• Institution: Universiti Teknologi Mara

Recently, uses of Internet in Malaysia is growing rapidly especially for electronic deals in business. Dealers take granted of this opportunity to develop their business in online shopping because of changes in people lifestyles that did not have lime with their daily routines. Most of companies or dealers have software, computers, and Internet 10 expand their business to local and international arena. An addition, according to Utusan Sarawak Online stated that Lazada Group are looking at the opportunity to work with local SMEs in Sarawak to market their products through online business or e-deals. Due 10 these, there are many factors that influence customer purchase intention through e-deals. The aims of this study is to determine the factors that lead influencing customer purchase intention of electronic deals (e-deals) in Kulai, Johor. The customer purchase intention is choose as dependant variable in this study. There are three independent variables are choose which are perceived value, normative influence, and perceived behavioural control. A set of questionnaire is used 10 measure the influence factors of customer purchase intention of electronic deals (e-deals). Peoples in Kulai, Johor was chosen as a sample for this study. 100 sets of questionnaires will be distribute to 100 respondents of customers at Kulai, Johor. Quantitative method approach is use in this study. The primary data will he collect through questionnaires. 7b analyse the data, descriptive analysis, validity and reliability lest, correlation test, factor analysis and regression analysis for hypothesis testing would be use. Interactive software IBM SPSS Statistics 21 would be used for testing and analysing the data collected.