A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi

• Main Author: Sadi, Zamry Bunyau
• Format: Thesis
• Language: English
• Published: 2015
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Research
• Online Access: https://ir.uitm.edu.my/id/eprint/89949/1/89949.pdf; https://ir.uitm.edu.my/id/eprint/89949/
• Institution: Universiti Teknologi Mara

A variety of environmental problems now affect the global citizen. Nowadays, many countries around the world are concerned about the environment protection. Heavy industry, such as industrial sector is also playing an essential role to help and support this protection by producing the green products...