A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi

A variety of environmental problems now affect the global citizen. Nowadays, many countries around the world are concerned about the environment protection. Heavy industry, such as industrial sector is also playing an essential role to help and support this protection by producing the green products...

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Main Author:	Sadi, Zamry Bunyau
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Research
Online Access:	https://ir.uitm.edu.my/id/eprint/89949/1/89949.pdf https://ir.uitm.edu.my/id/eprint/89949/
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Institution:	Universiti Teknologi Mara
Language:	English

id	my.uitm.ir.89949
record_format	eprints
spelling	my.uitm.ir.899492024-01-29T15:16:48Z https://ir.uitm.edu.my/id/eprint/89949/ A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi Sadi, Zamry Bunyau Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Research A variety of environmental problems now affect the global citizen. Nowadays, many countries around the world are concerned about the environment protection. Heavy industry, such as industrial sector is also playing an essential role to help and support this protection by producing the green products that are environmentally friendly. The objective of this study is to understand the factors that could affect the consumers to pay more towards the green products in University Technology of MARA, Sarawak. The data were obtained from questionnaires handed out to a 267 students of Bachelor Programmes. The result showed that, consumer values consistent explanatory factors in predicting their willingness to pay more for multiple green products. 2015 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/89949/1/89949.pdf A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi. (2015) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sarawak.
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Research
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Research Sadi, Zamry Bunyau A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi
description	A variety of environmental problems now affect the global citizen. Nowadays, many countries around the world are concerned about the environment protection. Heavy industry, such as industrial sector is also playing an essential role to help and support this protection by producing the green products that are environmentally friendly. The objective of this study is to understand the factors that could affect the consumers to pay more towards the green products in University Technology of MARA, Sarawak. The data were obtained from questionnaires handed out to a 267 students of Bachelor Programmes. The result showed that, consumer values consistent explanatory factors in predicting their willingness to pay more for multiple green products.
format	Thesis
author	Sadi, Zamry Bunyau
author_facet	Sadi, Zamry Bunyau
author_sort	Sadi, Zamry Bunyau
title	A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi
title_short	A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi
title_full	A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi
title_fullStr	A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi
title_full_unstemmed	A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi
title_sort	study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / zamry bunyau sadi
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/89949/1/89949.pdf https://ir.uitm.edu.my/id/eprint/89949/
_version_	1789944584047951872

A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi

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